01 / PROJECTS
11Client engagements
Customer Acquisition Advisory
New customers. Measurable growth.
We build and execute customer-acquisition processes, from market positioning and outbound outreach to qualification, sales conversations and signed customers.
Discuss customer acquisition↗Commission-based · Performance-aligned · End-to-end sales
COMMON SALES CHALLENGES
Where customer acquisition breaks down.
Growth stalls when the right prospects are not reached, opportunities are not qualified and follow-up lacks ownership.
01
Unreached buyers
The right decision-makers rarely come to you. They need a relevant, direct approach.
02
Weak targeting
More leads do not create growth when targeting and qualification are not precise.
03
Lost opportunities
Slow follow-up and inconsistent sales processes allow qualified opportunities to disappear.
04
Complex B2B markets
IT, software and professional-service markets need a structured, credible commercial approach.
HOW WE SOLVE IT
Our approach to winning customers.
These are the core ways we address the hiring challenges above — defining the right market, reaching passive talent, qualifying relevance and keeping the process moving through acceptance.
01
MAP
Define the opportunity.
We understand your offer, define the ideal customer profile and map relevant companies and decision-makers.
02
SEARCH
Reach decision-makers.
We initiate direct, personalised conversations through focused outbound activity.
03
QUALIFY
Qualify real demand.
We qualify fit, decision authority, timing and commercial potential before moving opportunities forward.
04
EXECUTE
Manage through closing.
We manage meetings, proposals, follow-up and closing support through to the signed customer agreement.
Performance by the numbers.
Selected customer-acquisition engagements · 11 projects
02 / LEADS
16,800Sourced leads
03 / OUTREACH
20,420+Dial attempts
04 / MEETINGS
485Meetings booked · 9 projects
05 / CUSTOMERS
134New customers won
06 / CONVERSION
0.80%Lead-to-customer ratio*
DATA BASIS
* Calculated: 134 new customers ÷ 16,800 sourced leads. At least 20,420 dial attempts across the project records; 485 meetings booked are reported for nine projects only.
OUR COMMERCIAL MODEL
We succeed when you win customers.
Our customer-acquisition mandates are commission-based. Our interests are aligned with the new business we help create.
01
COMMISSION-BASED
Commission on agreed commercial results.
02
PROTECTED
No recurring service fee
03
PERFORMANCE-ALIGNED
Commercial terms agreed for each mandate.
*Subject to the contractual terms agreed for the respective mandate.
Sector focus
Markets we help grow.
We build customer-acquisition processes for ambitious B2B service providers and agencies.
01
Technology & IT
Software, IT services and technology solution providers.
02
Tax
Professional advisory and specialist business services.
03
Finance
Finance-related professional and business services.
04
Agencies
Web, e-commerce, digital and consulting agencies.
OUR SERVICE
We are consultants.
We advise first, then execute where it creates commercial value.
Our standard model is end-to-end recruitment. But because we work as consultants, clients can also use only the parts of the process they actually need.
360° RECRUITMENT
We can manage your entire customer-acquisition process.
From defining and positioning the role, through market mapping, sourcing and qualification, to interview coordination, offer creation and the signed employment contract.
Offer→
Search→
Qualify→
Interview→
Hire
01
Lead sourcing
We identify relevant target accounts and decision-makers for a defined market.
02
Lead qualification
We qualify decision authority, need, commercial potential and fit before the next sales step.
03
Offer positioning
We help position your offer and its value clearly for the target market.
04
Closing support
We can manage individual stages, from outreach and follow-up to negotiation and closing.
START A CONVERSATION
Ready to acquire new customers?
We review your offer, target market and current sales process to identify where we can add the most value.
Our Presence
Two German bases.
Five active markets.
From Frankfurt am Main and Hamburg, we support clients across Germany, India, the United States, the United Kingdom and Australia.
01 / German Office
FRA
Frankfurt am Main
Primary operating base and group headquarters.
02 / German Office
HAM
Hamburg
Second German base supporting client delivery and growth.
Active markets
DEGermany
INIndia
USUnited States
UKUnited Kingdom
AUAustralia
05Management Team
Our management
team.
Leadership across strategy, operations, commercial development and global execution.
01
Onika Bhatia
Managing Director
02
Gauri Bhatia
Managing Director
03
Ishan Bhatia
Managing Partner
04
R.B.
Bhatia Industries
Robin Becker
Head of Global Sales
05
Poovarasu Natarajan
Senior Partner
FAQ
Before we begin.
Key questions about scope, collaboration and how a customer-acquisition mandate works.
Do you work alongside internal sales teams?+
Yes. We can work alongside your internal sales team or own selected commercial stages.
Can we engage you for only part of the sales process?+
Yes. We can support individual modules such as lead sourcing, qualification, outreach and closing support.
Do you manage the full customer-acquisition process?+
Yes. We can manage the full process from positioning and lead sourcing through outreach, qualification, follow-up and signed customer contract.
How does your commission model work?+
Customer acquisition is commission-based. Exact commercial terms depend on your offer, market and individual mandate.
How do we define a qualified customer?+
Qualification criteria and commercial outcomes are agreed before execution begins.